IDR Productions


5 Reasons Why Using Emotion in Commercials Sells

TweetEmail TweetEmailLet’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read […]

6 Tips to Create the Perfect B-roll

TweetEmail TweetEmailYou’ve done it: shot the perfect testimonials and host footage for your next commercial. Now all you’ve got to do it fill it out with some killer b-roll. But how do you decide which footage to go for, and what do you do with the footage once you have it? Check out IDR Productions’ […]

6 Ways Video Content Increases Sales

TweetEmail TweetEmailYou might have the greatest product in the world, but if you’re not selling, what’s the point? Quality video content is the most effective way to drive those sales and keep your consumers engaged. Not convinced? Read on for IDR Production’s 6 ways that video content increases sales. Videos appeal to our brain. Humans […]