OUR VOICE

A PLACE FOR INSIGHTS AND RANDOM MUSINGS
 
What Video-Based Brands Can Learn from the Rise of YouTubers

What Video-Based Brands Can Learn from the Rise of YouTubers

With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]

Likes, Comments, Shares: Which Social Metrics Actually Matter?

Likes, Comments, Shares: Which Social Metrics Actually Matter?

With so many social metrics involved in the analysis and number crunching of social media, it’s easy to get overwhelmed. Which social metrics should you pay attention to? What are social metrics? Read on for your guide to dealing with social metrics on your next video advertisement. What are social metrics? Social metrics are any […]

Creating your brand voice may be the most important step you make in marketing your product. The voice to choose to represent your brand will affect everything from what you say to how you say it, not to mention who you’re saying it to. But how do you determine your brand voice? Or use it? And what exactly is it?

How to Build an Authentic Brand Voice (And What to Do With It)

  Creating your brand voice may be the most important step you make in marketing your product. The voice you choose to represent your brand will affect everything from what you say to how you say it, not to mention who you’re saying it to. But how do you determine your brand voice? Or use […]

Bottles on the Beach: A Glimpse Into Video Production

Bottles on the Beach: A Glimpse Into Video Production

A behind-the-scenes look at an island shoot   Working at a video production company can land you a lot of cool gigs. Sometimes those gigs are destination shoots on the beautiful island of Maui, Hawaii. From sweltering humidity to rain pockets that stop three feet in front of you while you’re getting poured on, there’s […]

How to Hook Consumers' Attention in the Era of Short Attention Spans

How to Hook Consumers’ Attention in the Era of Short Attention Spans

With consumers receiving thousands of digital messages a day, it’s no wonder our attention spans have decreased. But, as a business, how do you bring in consumers who are quickly growing tired of paying attention to ads? We’ve got the insight to make sure your next spot sells. How consumers think Information overload makes it […]

Inside the Millennial Mind: How to Advertise to The Generation That Can’t Stand Ads

Inside the Millennial Mind: How to Advertise to The Generation That Can’t Stand Ads

Millennials can be a tough group to market to. Traditional advertising is rendered all but completely ineffective on them, and sometimes it feels if advertising on social media isn’t working either. What’s a marketer to do? We’ve got the insight into the Millennial mind that will help you crack the young market.   Why do […]

Who’s Your Crew: The Complete Guide to Team Roles on Video Production Sets

Who’s Your Crew: The Complete Guide to Team Roles on Video Production Sets

Confused by all the people who are running around the set of your commercial? We don’t blame you. Even with smaller productions, there are a ton of jobs being performed on any given production shoot day. From producers to gaffers to production assistants, we’ve got your end-all guide to the various roles on set. Read […]

Production Jargon For Dummies: Your Guide to Video Production’s Endless Lingo

For a newcomer, set life can be overwhelming, especially with all the production jargon that gets tossed around by those above the line and those below the line. No idea what that means? Our point exactly. Lucky for you, we’ve compiled a list of terms you may hear on any given day on set. Read […]

5 Reasons Why Using Emotion in Commercials Sells

5 Reasons Why Using Emotion in Commercials Sells

Let’s be clear: when deciding what your commercial should be about in pre-production, you’ll want to show off your product’s best features. But there’s something else you need to focus on: the emotions you’re trying to evoke. Why does emotion matter so much if the demonstrations of your product features are spot on? Read on […]

 

GET IN TOUCH
CALL 949.273.4511
AND LET’S MAKE MAGIC TOGETHER

GET IN TOUCH