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Amateur Hour: Directing Non-Actors and Non-Professionals On Set

Camera Shots & Angles Everyone in Production Should Know

Whether you’re new to the production scene or a seasoned pro, over time you realize that every piece of cinematic video can be boiled down to the same handful of camera shots and angles. When combined in different ways, these camera shots define the style of dozens of directors and producers. Read on for our […]

Production Assistant Essentials: How to build the perfect PA kit

Production Assistant Essentials: How to build the perfect PA kit

Production Assistants (PA’s) are the lifeblood of any set. Without them, the production inevitably falls behind and falls apart. Any good PA will be prepared with a few essentials to get them through the longest and hardest set days. Here’s what every production assistant needs on set. What to carry: Pens , Sharpies & dry […]

Reasons to Hire a Professional Drone Operator

Why You Should Hire a Professional Drone Operator

Whether you’re making a drone-centric video or just looking to spice up your next video advertisement, drone footage can be the make or break in an engaging video. Wondering about whether or not you need a professional drone operator? We think the answer is a resounding yes. Here’s why you need to hire a professional […]

Amateur Hour: Directing Non-Actors and Non-Professionals On Set

Amateur Hour: Directing Non-Actors and Non-Professionals On Set

Not every set calls for (or has the budget for) big-time professional actors. When directing non-actors, or those with minimal acting experience, on set, you may find yourself tweaking your standard procedure. Here’s our guide to directing non-actors on your next production set: Why would you hire a non-actor? There are actually quite a few […]

Color Psychology: How to Use Color in Marketing

Color Psychology: How to Use Color in Marketing

There’s more to using color in marketing than considering your favorite hue on the ROYGBIV spectrum. As it turns out, color psychology determines everything from what color your logo should be to what hues you use in your next advertisement. Here’s everything you need to know about the science and art of using color in […]

Should You Use Humor in Advertising?

Should You Use Humor in Advertising?

Using humor in advertising is a hotly debated topic. Do you use humor to win over potential customers, or avoid it to ensure you don’t alienate segments of your audience? We’ve done the research, and here’s what we’ve found about using humor in advertising for your brand.   The case for humor Many of the […]

Are 6-Second Ads the Next Generation of Advertising?

Are 6-Second Ads the Next Generation of Advertising?

As the opportunities for video advertisements expand, we’re seeing a decrease in the optimal length of ad times. Thirty-minute infomercials have shrunk to 60-seconds spots. One-minute advertisements were usurped by 15-second social ads. It’s happening again. Six-second advertisements are the newest players in the video ad market. Are 6-second ads the next era of video […]

The 7 Brand Personalities You Should Use in Your Online Videos

The 7 Brand Personalities You Should Use in Your Online Videos

You’ve done it all. Created the perfect product from concept to packaging. The only problem now? You have to market that bad boy. But how can you get your product out to consumers in a way that will entice them to act? The answer is to take on one of the seven brand personalities that […]

What Video-Based Brands Can Learn from the Rise of YouTubers

What Video-Based Brands Can Learn from the Rise of YouTubers

With over a billion hours of video being watched a day on YouTube, this video platform is the underdog no one predicted in its early days. With the rise of YouTube came its content providers: the YouTubers. These YouTubers have overturned the video production world and broken all the rules to create their success stories. […]

 

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