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YouTube SEO, brand marketing, brand building, SEO basics, SEO for videos

YouTube SEO: How to Get Your Videos Seen on YouTube

YouTube is more than just a platform for vloggers and funny home videos; it’s the second largest search engine behind its parent company, Google. Ranking high for YouTube SEO is essential to getting your video seen and promoting your brand. Here’s exactly how to rank for YouTube SEO:   Do your keyword research. Before you […]

video marketing why you need brand strategy

Why You Need Video Marketing in Your Strategy

Even though video is predicted to control an astounding 90% of Internet traffic by 2019, an alarming number of brands and companies are hesitant to jump on the video marketing bandwagon. Many think that video marketing is too costly and complicated. Others think that video marketing isn’t worth the effort. Both are sorely mistaken. Here’s […]

Amateur Hour: Directing Non-Actors and Non-Professionals On Set

Camera Shots & Angles Everyone in Production Should Know

Whether you’re new to the production scene or a seasoned pro, over time you realize that every piece of cinematic video can be boiled down to the same handful of camera shots and angles. When combined in different ways, these camera shots define the style of dozens of directors and producers. Read on for our […]

Production Assistant Essentials: How to build the perfect PA kit

Production Assistant Essentials: How to build the perfect PA kit

Production Assistants (PA’s) are the lifeblood of any set. Without them, the production inevitably falls behind and falls apart. Any good PA will be prepared with a few essentials to get them through the longest and hardest set days. Here’s what every production assistant needs on set. What to carry: Pens , Sharpies & dry […]

Reasons to Hire a Professional Drone Operator

Why You Should Hire a Professional Drone Operator

Whether you’re making a drone-centric video or just looking to spice up your next video advertisement, drone footage can be the make or break in an engaging video. Wondering about whether or not you need a professional drone operator? We think the answer is a resounding yes. Here’s why you need to hire a professional […]

Amateur Hour: Directing Non-Actors and Non-Professionals On Set

Amateur Hour: Directing Non-Actors and Non-Professionals On Set

Not every set calls for (or has the budget for) big-time professional actors. When directing non-actors, or those with minimal acting experience, on set, you may find yourself tweaking your standard procedure. Here’s our guide to directing non-actors on your next production set: Why would you hire a non-actor? There are actually quite a few […]

Color Psychology: How to Use Color in Marketing

Color Psychology: How to Use Color in Marketing

There’s more to using color in marketing than considering your favorite hue on the ROYGBIV spectrum. As it turns out, color psychology determines everything from what color your logo should be to what hues you use in your next advertisement. Here’s everything you need to know about the science and art of using color in […]

Should You Use Humor in Advertising?

Should You Use Humor in Advertising?

Using humor in advertising is a hotly debated topic. Do you use humor to win over potential customers, or avoid it to ensure you don’t alienate segments of your audience? We’ve done the research, and here’s what we’ve found about using humor in advertising for your brand.   The case for humor Many of the […]

Are 6-Second Ads the Next Generation of Advertising?

Are 6-Second Ads the Next Generation of Advertising?

As the opportunities for video advertisements expand, we’re seeing a decrease in the optimal length of ad times. Thirty-minute infomercials have shrunk to 60-seconds spots. One-minute advertisements were usurped by 15-second social ads. It’s happening again. Six-second advertisements are the newest players in the video ad market. Are 6-second ads the next era of video […]

 

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