OUR SERVICES

EVERYTHING WE DO IS A CAREFUL BALANCE OF ART AND SCIENCE
 

We watched the rise of mass media reshape the entire landscape of our industry. And in its midst, we learned to thrive on perpetual evolution. The only constant has been a strategic approach to filmmaking to create brand experiences and generate conversions for our clients. Always experimenting. Forever innovating. It’s in our DNA.

 
STORYTELLING

STORYTELLING

Storytelling can be a powerful tool for expediting meaningful brand-client connections because your story says it all.
Stories have always served as a primal form of connection that transcends generations, triggers our emotions and helps us unearth truths. To tell stories is to share sadness and joy, to unite purpose and meaning. To tell stories is to be human. To tell stories is to be connected. This is why video storytelling is so impactful.
And this is where we step in. In a world that is constantly pulling your audience’s attention in countless directions, we help you engage them in a way that elicits their emotions, builds trust and distinguishes you from the rest.
In an unprecedented time like this, the rules are changing.
We use storytelling to weave together single strands of your story into a broader and richer interactive fabric. We cultivate deep connections that involve your audience as participants in an experience. Your brand experience.

BRAND BUILDING

BRAND BUILDING

The right content, strategic targeting, and storytelling can all combine to solidify engagement, market advantage and strengthen your brand. And it’s the brands that continually evolve, that provide a personal experience for their customers, who ultimately have the greatest staying power.
It is all about the experience your brand provides—which ultimately solidifies the truth behind your brand. It’s your brand experience which guides a prospect from awareness and contemplation to purchase and life-long loyalty.
We take the time to peel back the layers of your business, delve within its inner workings, to understand what makes it distinct and…well you. We define your brand’s meaning, cultivate it and align it to your brand strategy in a way that deepens the bond between your target audience and your brand.
This is how we make your brand meaningful. This is how we influence what your brand represents in the hearts and minds of your customers. This is how we keep you in motion.

PRODUCT SELLING

PRODUCT SELLING

It doesn’t matter if you want to refresh your brand or introduce a new product, you will have to convince your target market it has merit and value—and do it fast. Because in today’s world, the average human’s attention spans is…”I have to pick up the kids after…Oh, look! A butterfly!”
Video is the only solution to remedy this hurdle. Videos captivate our attention quickly. We love their uniquely immersive experience. A great video can stop us dead in our tracks.
Video increases product leads and sales more than any other form of content. Adding one video to your landing page is shown to increase conversions by 80% . But wait…there’s more! Videos pack a lot of SEO power, in fact, websites with videos “enjoy 41% more web search traffic and a 157% increase in organic search engine traffic.”
Businesses who leverage video “grow company revenue 49% faster every year” than those who don’t. For every video you don’t produce, another business will.

LEAD GENERATING

LEAD GENERATING

What’s the biggest tactical trend in marketers’ arsenal right now? Projecting the appearance of relevance in campaigns, creating the illusion of organic and convenient encounters with consumers.
There is such a thing as a great ad—an ad that your audience will connect with, one they will trust and respond to. But here’s the thing: it doesn’t look like an ad anymore. And that’s where we step in.
We use the power of video and storytelling to help you foster genuine connections with your audience. We help them relate to you personally.
When it comes to lead generating, content is still king. That’s why we create content to help you deliver the right information to the right audience at the right time.
No other form of media has the ability to generate as great of a return, remain relevant as long, or cost as little as videos. Nothing else delivers a genuine and personal experience that etches itself in your customer’s mind for years to come.

MEDIA BUYING

MEDIA BUYING

For over twenty years, we have fluidly woven together creative and media. We have reinvented the collaborative agency model so both creative and media can channel their energies as one and benefit from one another’s specialities to achieve unprecedented growth for our clients.
Our media buying philosophy boils down to: data, insight and collaboration. Our connectedness is what gets results. We are agile, determined and always pushing the envelope to produce cutting-edge work and deliver integrated media planning and content production across all lucrative channels.
As we speak, giants like Instagram and Facebook are out there, developing new technologies at a button’s speed. It’s too easy for your business to be left behind. Enter IDR Productions.
We help you cut through the noise with our command of media convergence. We know that digital, mobile, audio and TV all merge together to transform a product into a brand that sells. We deliver your media to the right hands so it gets seen by the right audience.

 

PRODUCTION & CREATIVE
SERVICES

 

PRE PRODUCTION

It all starts with you. We connect and collaborate with you and your customers. We conduct stealthy reconnaissance to gauge your target market and understand what your competitors are up to. After defining your goals, we strategically craft your story to create a brand experience which resonates most with your audience, maximizes ROI and best accommodates your budget. Then, we organize all the moving parts—casting, location, set design and the list stretches on!…to ensure everything runs smoothly on set.

  • Creative & Concept Development
  • Crew & Camera Selection
  • Script Writing
  • Talent Casting
  • Location Scouting
  • Budgeting
  • Storyboards
  • Jingle development
  • Prop Acquisition
  • Set Design
  • Production Schedule
  • Media Planning

PRODUCTION

Once we’ve finalized your goals, budget and script, we assemble a team of professional artists and master production craftsmen and women with diverse palettes of narrative experiences and skill-sets so we can realize your project in the most efficient and cost effective way possible. Our production strategy centers on our human resources in a way that maximizes video assets while maintaining the highest creative quality. Our producers and support staff handle all logistics from scheduling to wardrobe so our creative team can focus on bringing your story to life.

  • In Studio Filming
  • On Location Filming
  • Aerial Filming
  • Green Screen Filming
  • Wardrobe
  • Hair & Makeup
  • Catering
  • Lighting Direction
  • B-roll Footage
  • Host/Direct-to-Camera
  • Testimonials
  • Lifestyle Footage
  • Behind the Scenes
  • Art Direction
  • Audio Engineering
  • Voice-Over

POST PRODUCTION

Every project is greater than the sum of its produced parts. When all those moving parts are woven and juxtaposed in just the right way, they assume a life of their own—as a unified story with deeper meaning, stronger emotion and greater subtext than anybody could have anticipated or planned for. Our editors distill hundreds of disparate elements generated on set and synthesize them into one cohesive experience. Our clients often call this part of our process as “The Magic.”  We just call it our passion.

  • Video Editing
  • Data Backup
  • Adobe Creative Suite Edit Bays
  • Choosing Edit Selects
  • Color Grading
  • Visual Effects
  • Audio Mixing
  • Music Licensing
  • Keying
  • Video compression
  • Digital Delivery
  • Graphics & Motion Graphics
 
 
 

WE SPECIALIZE IN ALL TYPES OF VIDEOS

 
 

GET IN TOUCH
CALL 949.273.4511
AND LET’S MAKE MAGIC TOGETHER

GET IN TOUCH